Apple’s new iPhone models will be available for pre-order in India from 5:30 PM on September 12, ahead of their September 18 retail launch. Why Is Redington Share Price Rallying After Apple’s ₹2.99 Lakh Foldable iPhone Launch?

Redington share price gained more than 6 per cent on September 10 after Apple unveiled its first foldable smartphone, the iPhone Duo, along with the new iPhone 18 Pro and iPhone 18 Pro Max. The rally came after Apple’s ‘Surprise and Shine’ product event, where the company announced several new products for its global and Indian markets. Apple’s New Launches Boost Investor Sentiment

Apple introduced its first-ever foldable smartphone, the iPhone Duo, alongside the iPhone 18 Pro lineup. The company also unveiled the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.

Investor sentiment was further supported by Apple’s pricing strategy in India. The company raised prices across several models, including the 256GB iPhone 17, which increased by more than 20 per cent to ₹99,900 from ₹82,900 earlier.Meanwhile, the newly launched iPhone 18 Pro starts at ₹1,64,900, while the iPhone 18 Pro Max carries a starting price of ₹1,79,900. Apple has also increased the prices of some older models, including the iPhone 17e and iPhone Air. How Apple’s Higher Prices Could Benefit Redington

Redington is one of Apple’s key supply chain and distribution partners in India and the Middle East and Africa (MEA) region. The company distributes Apple products including iPhones, iPads, MacBooks, Apple Watches and accessories through organised retail chains, multi-brand outlets and e-commerce platforms. Higher retail prices can increase the value of products moving through Redington’s distribution network. This could potentially boost the company’s gross merchandise value (GMV) and distribution realisations, particularly if demand remains strong.The launch of the premium iPhone Duo, priced from ₹2,99,900, also gives Redington exposure to a higher-value product segment. The upcoming festive season could further support demand for premium smartphones and consumer electronics in India. Distribution Scale Could Support Growth

Redington plays an important role in Apple’s distribution network, helping move products from manufacturers to retailers and other sales channels. Its large distribution network gives it the ability to handle higher volumes during major product launches. Apple’s latest product cycle could therefore become an important catalyst for Redington, particularly if the new iPhone models generate strong pre-orders and sales. Pre-orders for the new iPhone models in India are scheduled to begin at 5:30 PM IST on September 12, while official retail sales are set to start on September 18. Apple Remains a Major Revenue Contributor Apple is Redington’s largest single vendor, accounting for around 31 per cent of the distributor’s global revenue in recent quarters. Apple products also make up a significant portion of Redington’s mobility business. Because of this exposure, major Apple product launches can have a meaningful impact on investor sentiment around Redington. Strong demand for new devices can translate into higher distribution volumes and potentially improve working capital turnover and operating cash flows. What Does a Technology Supply Chain Distributor Do? Technology distribution companies manage several stages of the supply chain, including logistics, inventory financing, warehousing and channel sales.Companies such as Redington purchase products from original equipment manufacturers (OEMs) and distribute them to retailers, enterprise customers and e-commerce platforms. When premium products sell quickly, distributors can benefit from higher transaction values and faster inventory cycles. About Redington Limited

Redington Limited is a technology solutions and supply chain company operating across India, the Middle East, Africa and South Asian markets. The company distributes IT hardware, mobility products, cloud solutions and enterprise infrastructure for more than 290 global brands.With a market capitalisation of over ₹29,600 crore, Redington is a major player in the technology distribution ecosystem. Its strong relationship with Apple makes the company particularly sensitive to major product launches and changes in consumer demand for Apple devices.